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Hi my name is Anne and I started Serendipity Girls Designer Dresses in October 2010 when I realised I could turn my dress making skills and design ideas into a small business online. My husband created the first website which went live on 2nd December 2010.

My limited edition handmade dresses for girls aged 1 to 9+ are unique and well made. I have been dressmaking since I was 13, taught by my mother, and have made clothes for family and friends ever since.


Now my two sons have grown up and left home I want to use my creativity to produce garments that others will love and enjoy wearing. I love sourcing unusual fabrics and as Franklin D Roosevelt said " happiness lies in the joy of achievement and the thrill of creative effort". Why not also have a look at my Blog to keep up to date with my latest designs and dresses, crocheted knitwear and accessories added to the website.


I have met lots of people through the various social media outlets and exchanged design ideas and craft pictures. As a small business where you are often working alone for long periods it really makes you feel part of a wider "craft" community and you can always bounce ideas off friends and get constructive feedback.


I have won various awards for my dresses but probably the one I am most proud of is winning Theo Paphitis's "SBS" (small business sunday) , from BBC's Dragons Den.He is a business entrepreneur and a huge supporter of small businesses. He has set up a website of the Small Business Sunday winners, so you can see me there along with other winners.


My website has been seen in over 136 countries so I can say we are truly global. You can now see some of my dresses in 360 degree spin view and magnify on a plane you wish to examine further.


I am on most social media platforms and you can buy my unique dresses, knitwear and accessories in my Etsy shop, or on Amazon Handmade if you would prefer.


Thanks for looking!

the owner , designer and maker ,CEO of  serendipity girls designer dresses business brand plus Anne Hellinger Designs
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